CRO audit
A page-by-page review of your funnel with analytics, heatmaps and session recordings, ending in a prioritized test plan.
Service 03
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the share of visitors who buy, using research, experiments and better UX. FleekApps runs CRO programs for Shopify stores, from analytics audits and heatmaps to A/B tests on collections, product pages, carts and checkout, and we build the winning changes ourselves.
01
What’s included
Analytics & tracking
GA4, Shopify customer events and pixels set up correctly, so every test is measured on real revenue.
A/B testing
Hypothesis-driven experiments on themes, offers and layouts, run to significance and documented.
Collection merchandising
The right products in the first rows, using SmartSort AI to rank by sales, stock and margin.
Cart & checkout
Free-shipping thresholds, tiered offers, upsells and checkout rules with Shopify Functions and FunctionFlow AI.
Speed & Core Web Vitals
App and script audits, image and font optimization, and theme performance fixes.
02
Who it’s for
Stores with steady traffic
Enough visitors to test, and a conversion rate you know could be higher.
Brands spending on ads
Every point of conversion lowers your acquisition cost.
Teams without a test culture
You want a repeatable experiment process, not one-off redesigns.
03
How we work
- 01
Discover
We learn your store, numbers, stack and goals, then agree what success looks like and how we will measure it.
- 02
Design
Flows, interfaces and architecture, reviewed with you before a line of production code is written.
- 03
Build
Short cycles with working previews on a development store, so you see progress every week.
- 04
Launch
QA on real devices and real checkouts, a rollout plan, and monitoring from day one.
- 05
Grow
We measure the result, then iterate: experiments, automations and new features on a monthly rhythm.
04
Tools & platforms
- GA4
- Shopify customer events
- Microsoft Clarity
- Hotjar
- Intelligems
- Shoplift
- SmartSort AI
- FunctionFlow AI
- Lighthouse
- Core Web Vitals
05
Our apps that help
06
FAQ
What is a good conversion rate for a Shopify store?
It varies widely by industry, price point, traffic source and device. Instead of chasing a benchmark, we measure your current rate by channel and device and focus on the funnel steps where you lose the most revenue.
How long does an A/B test take?
Until it reaches statistical significance, which depends on your traffic and the size of the change. We estimate duration before a test starts and do not call results early.
Do you only give recommendations, or build the changes too?
We build them. Our team designs and implements winning variants in your theme, cart and checkout, so results are not stuck in a slide deck.
Can collection sorting really affect conversion?
Shoppers decide in the first few rows of a collection. Keeping best sellers, new arrivals and in-stock products in those rows, and sold-out products out of them, is one of the simplest merchandising changes to test. SmartSort AI automates it and reports click-through by grid position.
07
Other services
- 01 Shopify Plus Development Custom themes, checkout extensibility, B2B, Markets and headless builds for high-volume Shopify Plus stores.
- 02 AI Automations AI agents and workflows for product content, support, merchandising and operations, connected to your Shopify data.
- 03 Custom Apps & Extensions Private and public Shopify apps, Shopify Functions, checkout UI, theme app and admin extensions.
- 04 Enterprise Integrations Reliable, monitored connections between Shopify and your ERP, PIM, OMS, WMS, CRM and accounting systems.
- 05 eCommerce Scaling A technical growth roadmap: performance, peak readiness, international expansion and automation.
Let’s talk about conversion rate optimization.
Tell us about your store and what you want to change. We will come back with questions and a suggested next step.